INTRODUCING THE FOPE ESSENTIALS COLLECTION
As the past year has changed the way we purchase and wear jewellery, the flexible luxury of the FOPE Essentials collection has surpassed all expectations, becoming an instant best seller. Designed as a universal line to complement all other FOPE collections, the entry price point range comprises of exceptional earrings and rings with prices starting from £705.00.
With the power of ecommerce substantially increasing due to lockdown, FOPE’s exceptional Flex’it system becomes even more appealing; the mesh delicate and incredibly resistant but most importantly avoiding the need to be sized. FOPE recently applied its own original patented system to include rings, meaning items can be bought online with confidence that they will fit comfortably, designed to be worn every day.
The Essentials Collection embodies elegance and versatility – luxury for everyone with the range’s affordable prices. The pieces are the antithesis of fast fashion, demonstrating the power of timeless design and longevity. Versatility is at the heart of the collection. Available in three gold colour options, yellow, white, and rose, the collection can be layered and paired with items from the Panorama, Eka, Solo, Prima collections and more.
The luxury range has launched alongside a high impact advertising campaign, celebrating everyday journeys, exotic places and distant traditions. Featured in The Times, Luxx, FT.com, Harpersbazaar online and more, the launch has been promoted with exciting behind the scenes video footage from the luxury shoot.
Claudia Piaserico, FOPE Product Manager, describes the inspiration behind the collection, “We took the elements of the Novecento chain and enriched this with the concept of everyday luxury to design new pieces that are incredibly versatile, everyday jewellery. Essentials is bound to become the next must-have for everyone who loves Italian style and lives according to the ‘Everyday Luxury’ concept pursued by FOPE,”. “It is a new retelling of our story.”
The impressive new collection is available online or in our Edinburgh showroom, where our expert FOPE ambassadors can help you pick the perfect piece to suit your taste.