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H&I Blog & Press
Make A Date of A Day
A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
The Sky Is The Limit
The Oyster Perpetual Air-King celebrates the aeronautical heritage of the original Oyster. It pays tribute to those for whom the sky was a new frontier of adventure, exploration and groundbreaking achievement – a springboard for new ideals.
Born To Race
The Oyster Perpetual Cosmograph Daytona is an icon forever joined in name and function to the world of motor sport. Six decades after its creation it remains in a class of its own among sport chronographs.
The Cosmopolitan Watch
The Oyster Perpetual GMT-Master II is designed to display the time in two different time zones simultaneously. Robust and functional, it is the ideal watch for criss-crossing the globe.
Essence of the oyster
Watches in the Oyster Perpetual range are symbols of universal and classic style, while offering essential day-to-day functions – hours, minutes and seconds. Firmly rooted in the pioneering origins of Rolex, these models embody timeless form and function. They represent timepieces in their purest form.
The realisation of an ideal
When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.
The reference among divers’ watches
The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers’ watch, epitomize the historic link between Rolex and underwater exploration.
Venturing to the outer limits
The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture. The brand was able to test these watches in real life by equipping polar, mountaineering and caving expeditions over many years. Some of the world’s most intrepid explorers, mountaineers and scientists took these watches to places that tested their reliability in the toughest conditions.
Rolex and the us open: an electric atmosphere
The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018. As a vital partner of tennis, Rolex has been Official Timekeeper of the US Open since 2018.
A voyage into the world of rolex
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
Rolex and the championships, wimbledon
Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.
The audacity of excellence the lady-datejust
“A classic timepiece, designed for a lady.” This is how some may describe the Oyster Perpetual Lady-Datejust. Maybe they’re right. Since the early 20th century, Rolex has designed and crafted watches suited for the wrists of every woman, with the same standard of excellence as all the models that have built its legend. So, if “classic” means always pursuing a higher standard, if it means perpetuating tradition while combining elegance with precision, grace with resistance, beauty with performance… then the Lady-Datejust is, indeed, a classic timepiece designed for a lady.
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